We work mainly for B2B companies and brands:

• we work for (wholesale) trading companies,
• we work for (brand) manufacturers, both national and international,
• we work for financial organizations,
• we work for business service providers,
• and everything in between, and sometimes B2C as well.

The difference between B2C and B2B for us? B2C is selling to people, and B2B is selling to people who work for a company. So it’s still selling to people. More important than B2B, B2C, or the industry, is the ambition and culture of our client. Driven entrepreneurs who want to increase their digital potential, determined marketing professionals who want to achieve even better results, or the sharp attacker who is not afraid to shake up the market.

When a company wants to take serious steps in a digital-first environment. This can result in:

• ongoing content creation for social media and websites,
• building a new online brand identity for an extensive portfolio of brands,
• a completely new direct-to-consumer concept in an international market,
• but also for example a multi-channel European campaign with the focus on activating both distributors and end-users resulting in thousands of new leads.

Our advantage is that we offer agility and speed. We do this by asking the right questions and bringing in our knowledge. We don’t sell what we have on the shelf but look for the most effective way to be relevant to our client’s customer in order to achieve sustainable results.

Many agencies make things too complex and confusing. Or they sell their own specialties as the answer to your challenge. Maslow said back in 1962 “if all you have is a hammer, everything looks like a nail.” We don’t believe that yet another hack or the latest technology will produce sustainable results on its own. These rarely answer the big question of how your organization adapts to the changing expectations of your customers.

Our approach is a combination of the creativity of modern marketers and the business sense of strategy consultants. We think strategically and act practically. We use the possibilities, channels, and insights of today so we can help you as a customer in an understandable and practical way. We constantly reinvent ourselves while other agencies try to perfect what worked yesterday.

This is why a relatively small agency can work for big brands.

Of course, that depends on the type of project. Broadly speaking, our working method is always the same. After we have received the green light from you, we go in-depth together to get to know your product or service, your market, and your customer. Where necessary we collect relevant data and/or information. We set up channels and environments and set up reports. We take care of the creative interpretation of content and campaigns. Or we start by building a site or shop. And then speed up the implementation. We measure what we do, dare to adapt, let go and reinforce what works well.

For each project applies: we work transparent and result-oriented. You always have insight into what we do and what it yields. Collaboration is essential. If you’re looking for an agency that performs a set trick on command then we’re probably not the best match. On the other hand, if you’re looking for an agency that combines creativity and business sense then you’ve come to the right place.

Chances are you’ll be working directly with Konrad, Anneke, Eva, or Patrick. It depends on the project. Behind the scenes, there are several professionals who support us in the execution but you don’t have to worry about that.

With most of our clients, we now have a relationship of many years. This is also something we consciously strive for. Of course, we also do one-off or short-term projects and campaigns, ranging from three months to a year. We also say ‘no’ if we don’t believe in something.

Yes you can. Together we will assess which profile suits your challenge or role best, and provide you with the best person suited for the job. This could be one of our own core team, or someone from our extensive network of freelance and interim partners.

We are doers, we love to execute our craft. But of course, you can borrow our brainpower. Insight into what it means to optimize your marketing in a digital world, which platforms and channels are used for what, or why lead generation doesn’t work. We can coach your team, train your team, or be part of it. The result is always innovative insights, practical actionable practices you can put into the market, or a strategic roadmap for building sustainable relevance for your brand.

Our name was chosen for a reason. Not because it sounds nice (that’s a side benefit) or because it comes across as aggressive (because in the positive sense of the word, we certainly are) but mostly because it fits with what we believe in. And there’s a great story to that. You can read it here.

No problem! Just give us a call at +31 513 619 900.