How we strengthen collaboration between Henkel and distributors and enable direct customer contact.

Henkel is active worldwide with leading innovations, brands, and technologies in three business sectors: adhesive technologies (adhesives), beauty care (beauty and personal care products), and laundry & home care (detergents and cleaning products).

Thanks to strong brands, innovations, and technologies, the company’s three divisions occupy leading positions in both industrial and consumer markets.

Founded in 1876, Henkel can look back on more than 140 years of success. In 2019, Henkel reported sales of more than 20 billion euros and an adjusted operating profit of more than 3.2 billion euros. Henkel employs more than 52,000 people worldwide. They form a passionate and highly diverse team united by a strong corporate culture, a common goal to create sustainable value, and shared values.

CHALLENGE

Business-to-Business communication is changing

Historically, companies have relied on product specifications, technical jargon, and raw data to drive sales. More and more B2B companies are discovering the hidden opportunities of direct online communication with the end user.

Direct online communication uses user-friendly techniques to build brand awareness. It connects to the end user and increases net profit by increasing distributor sales.

To support a global Loctite campaign, Henkel sought to partner with an agile digital team that can help them realize brand awareness, direct customer engagement, lead generation, and most importantly, strengthen the partnership with their industrial and VR distributors.

Henkel

1.7M

Online exposure

16K

Unique landing page visitors

2.3K

Leads

SOLUTION

A European multichannel campaign with a focus on activating both distributors and end users

Using an engaging storyline, end users were encouraged to share their own future product application. Within one month, around 2,300 leads for European distributors have been generated.

Engaging online campaign communications

Social Media Marketing

Video advertising

Lead generation

8 countries & 19 distributors

Direct online communication with your target group?

Let’s get the best out of each other. It starts with asking the right questions.